Privacy policy

Last updated: 17 October 2026

1. Who we are

Bhavya Ramesh is a jewellery label run by ROLLTHEJEWEL PRIVATE LIMITED, Plot No. H-950, 3rd Phase, RIICO Sitapura, Jaipur, Rajasthan 302022, India (GSTIN 08AALCR7669A1Z1) — referred to as “we”, “us” or “Bhavya Ramesh”.

This policy covers bhavyaramesh.com, our stores in Mumbai and New Delhi, our Etsy shop, and the ways you can message us: Instagram, WhatsApp, email and the chat on our website. It explains what personal data we collect, why, who we share it with, how long we keep it, and the choices you have.

2. What we collect and why

When you place an order or create an account: your name, email, phone number, billing and shipping address, what you bought, and your order history. We use this to process and deliver your order, send order and shipping updates, handle returns and repairs, and keep the tax and accounting records the law requires.

Payments: card, UPI, net banking and wallet payments are handled at checkout by Razorpay (through ICICI Bank) and PayPal. We do not see or store your full card details.

In our stores: your name, phone number and purchase details for billing, repairs and after-care. Where Indian law requires it for high-value purchases, we may also ask for your PAN.

When you message us: see section 3.

Marketing: if you sign up for our emails, SMS or WhatsApp updates, or ask to be told when a piece is back in stock, we keep your contact details and preferences to send you those updates.

When you browse our website: device and usage information such as your browser, IP address, approximate location, the pages you view and how you arrived. We collect this through cookies and similar tools to keep the site working, remember your bag, show prices in your currency, understand what people like, and measure our advertising.

Giving us your details is your choice, but without some of them (for example a shipping address) we cannot complete your order.

3. Messages you send us

You can reach us through Instagram direct messages and comments, WhatsApp, email (info@bhavyaramesh.com), the chat on our website, and Etsy messages. To answer quickly, our team reads and replies to all of these from one secure customer-service inbox that we run for ourselves.

What we receive: the message or comment you send (including any photos), the time it was sent, and the details needed to reply — for Instagram, your username, profile name and Instagram user ID, received through Meta’s official Instagram API; for WhatsApp, your phone number and profile name; for email, your email address; for website chat, anything you type, including a name and contact you choose to leave, and the page you were viewing.

How we use it: only to reply to you, help with your order or question, and keep a record of the conversation so any of our team can pick it up. We do not use your messages for advertising, we do not sell them, and we do not share them with anyone outside the service providers listed in section 5.

Where it is kept: on our inbox, hosted with Cloudflare, protected by encryption and by sign-in that only authorised Bhavya Ramesh staff can pass.

How long: conversations not linked to an order are deleted or anonymised 24 months after your last message. Conversations linked to an order, return or complaint are kept as long as that order record (see section 7). You can ask us to delete them sooner — see section 9.

4. Marketing and how to stop it

We only send marketing emails, SMS or WhatsApp messages if you have agreed to receive them. You can stop at any time: use the unsubscribe link in any email, reply “STOP” to an SMS or WhatsApp message, or write to info@bhavyaramesh.com. Order and delivery updates are not marketing and will still be sent while an order is active.

We use advertising tools from Meta (Instagram and Facebook) and Google to show our pieces to people who may like them and to measure how our ads perform. You can control ad personalisation in your Meta and Google account settings.

5. Who we share your data with

We share personal data only with companies that help us run Bhavya Ramesh, and only what each one needs:

• Shopify — runs our online store and checkout.
• Razorpay (with ICICI Bank) and PayPal — process payments at checkout.
• Shiprocket and our courier partners — deliver your order.
• Cloudflare — hosts our customer-service inbox and website chat.
• Meta (Instagram, WhatsApp) and AiSensy — carry the messages you send us and our replies, and send WhatsApp order updates.
• Google — website analytics, translation and advertising.
• Etsy — for orders and messages you place through our Etsy shop.

We may also share data when the law requires it, to respond to a valid legal request, or to protect our customers, our team or our business. We never sell your personal data.

6. Where your data is processed

Some of our service providers store or process data outside India, including in the United States and the European Union. When this happens, we rely on their security commitments and the contractual protections they offer, and we only do so where Indian law allows.

7. How long we keep it

• Orders, invoices and tax records: 8 years, as required by Indian company and GST law.
• Customer messages not linked to an order: 24 months after your last message.
• Messages linked to an order, return or complaint: as long as the order record.
• Marketing preferences: until you unsubscribe, plus a record of your choice.
• Website analytics: as set by Google Analytics, at most 14 months.

After these periods we delete the data or make it anonymous.

8. How we protect it

We use encryption, secure sign-in, access limited to the staff who need it, and activity logs. If a data breach ever affected your personal data, we would tell you promptly — what happened, what it means for you and what we are doing about it — and report it to the authorities as the law requires.

9. Your rights, and how to delete your data

You can ask us to:

• tell you what personal data we hold about you and how we use it;
• correct or update it;
• delete it;
• withdraw any consent you have given (for example, to marketing);
• nominate someone to act for you if you cannot.

To delete your data — including anything we received from Instagram or WhatsApp:

1. Email info@bhavyaramesh.com with the subject “Delete my data”, or send us the words “Delete my data” in the same Instagram or WhatsApp chat you used with us.
2. Tell us how you contacted us (your Instagram username, phone number or email), so we can find your records.
3. We confirm within 48 hours and complete the deletion within 30 days, then write to tell you it is done.

The only things we must keep are order and tax records the law requires; we keep those secure and use them for nothing else.

If you are in the European Union or the United Kingdom, you also have the right to object to or restrict certain uses, to receive your data in a portable format, and to complain to your local data protection authority.

10. Children

Our website is meant for adults. We do not knowingly collect personal data from anyone under 18. If you believe a child has shared their details with us, write to us and we will delete them.

11. Cookies

Cookies are small files your browser stores. We use essential cookies to make the site work (your bag, checkout, currency) and analytics and advertising cookies to understand and improve our site and ads. You can block or delete cookies in your browser settings; the site will still work, but some features may not.

12. Grievance Officer and contact

For any question, request or complaint about your personal data, contact our Grievance Officer:

Vikas Kasliwal, Director
ROLLTHEJEWEL PRIVATE LIMITED, Plot No. H-950, 3rd Phase, RIICO Sitapura, Jaipur, Rajasthan 302022
Email: info@bhavyaramesh.com
Phone: +91 97820 44072
Monday to Saturday, 11:00 am – 7:00 pm (IST)

We acknowledge every complaint within 48 hours and resolve it within one month. If you are not satisfied with our response, you may approach the Data Protection Board of India.

13. Changes to this policy

We may update this policy from time to time. The date at the top shows when it last changed; for important changes we will also let you know on our website or by email.